An online sommelier experience for Pernod Ricard.

PROBLEM

Wine pairing can be a difficult and daunting task, especially when the success of the event relies on it.

SOLUTION

An AI-driven online sommelier providing wine suggestions perfectly matching food and occasion.

BACKGROUND

Pernod Ricard wanted to enhance and improve the experience for customers who used their online wine delivery portal when planning for big occasions. The concept was to use predictive AI to assist in food-pairing, so a prototype was created for a virtual sommelier who gave expert wine recommendations based on the customer’s event criteria.